Coleg Gwent on Using Their Digital Prospectus as a Strategic Tool

We spoke with Bethan Evans (Marketing Executive at Coleg Gwent) to see how Coleg Gwent is redefining the role of the prospectus, and using it to compete smarter.
We spoke with Bethan Evans (Marketing Executive at Coleg Gwent) to see how Coleg Gwent is redefining the role of the prospectus, and using it to compete smarter.
Most colleges wait until the end of a website project to think about the prospectus. Leyton Sixth Form College did the opposite - and it changed everything!
UniTasterDays switched to Prospectus Plus for a high-quality, accessible digital guide—eliminating PDFs, boosting flexibility, and simplifying content.
We’re teaming up with the College Marketing Network to launch The State of the Prospectus, a sector-wide research project uncovering the real impact, challenges, and future of prospectuses in UK FE.
As the first FE group in the UK to fully implement a digital prospectus, EEG is now positioned as a leader in sustainability and digital innovation in education. The group’s partnership with Prospectus Plus allowed it to reduce its environmental…
UA92 has transformed student recruitment with a personalised, digital-first prospectus. Partnering with Prospectus Plus, they saw a +151% boost in engagement and a 33% lead conversion rate. Discover how UA92 is leading the future of university marketing in this case study!
Prospectus Plus has helped WVR College to reinvigorate their early-cycle marketing efforts. The digital-first approach to their prospectus ensures content is always up-to-date. Engagement and application rates are at unprecedented levels.
If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options.
Hardly the same appeal, right?
And yet, this is the experience of navigating the traditional university prospectus.
In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?