Artificial Intelligence (AI) is turning university research into an anonymous experience. If students rely on AI, you lose control of your brand messaging, accuracy, and crucially... capture zero leads or data. Should you let AI dictate your recruitment journey?
In 2024, the Lancashire-based institution reimagined its prospectus strategy to meet the expectations of today’s tech-savvy students without abandoning the tactile charm of print. The result? A digital-first, print-light approach powered by Prospectus Plus – one that has already contributed to their best-ever enrolment numbers.
Choice is up, personalisation is not. PDFs are everywhere. Expectations are unmet. Here's how the sector can close the gap in one cycle...
Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.
Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.
What began as a sustainability and efficiency initiative evolved into a broader digital transformation – one that moved ownership of the prospectus between departments for the first time in institutional memory.
We spoke with Bethan Evans (Marketing Executive at Coleg Gwent) to see how Coleg Gwent is redefining the role of the prospectus, and using it to compete smarter.
Most colleges wait until the end of a website project to think about the prospectus. Leyton Sixth Form College did the opposite - and it changed everything!
Building a bespoke digital prospectus promises total control... but often brings total chaos. High costs, delays, endless requests, and maintenance headaches. Find out how to deliver a sector-ready solution without the pain of custom development.
UniTasterDays switched to Prospectus Plus for a high-quality, accessible digital guide—eliminating PDFs, boosting flexibility, and simplifying content.