The State of FE Prospectuses

A photo of the Prospectus Plus team reviewing physical prospectuses

We’re teaming up with the College Marketing Network to launch The State of the Prospectus, a sector-wide research project uncovering the real impact, challenges, and future of prospectuses in UK FE.

The Battle for Attention: Digital Prospectuses vs. Household Brands

Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options.

Hardly the same appeal, right?

And yet, this is the experience of navigating the traditional university prospectus.

Excuses

People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.