UA92: A Bold Vision for Higher Education Prospectuses
For several years, UA92 experimented with the format of their prospectus. After trying the traditional printed booklet, they felt something was missing. One year, they even posed the question, “Is the prospectus dead?” – boldly shifting to a more editorial, magazine-like approach, which resonated with prospective students but didn’t quite hit the mark in personalisation and digital integration.
The Prospectus Evolution: From Print to Digital Innovation
University Academy 92 (UA92) has always been an institution with a distinct vision: to “change lives by making higher education accessible to all” while addressing the skills and talent needs of the industry. As a challenger brand in the higher education space, UA92 prides itself on being “deliberately different,” willing to take bold steps to reimagine how universities can engage with students and prepare them for the workforce.
In 2024, UA92 decided it was time to be “brave and bold” once again. They wanted to create a more personalised, digital-first pre-application experience—one that aligned with their forward-thinking ethos and allowed them to stay connected with potential students in a more engaging and interactive way. This led to a strategic partnership with Prospectus Plus.
The Digital-First Solution: Personalised Lanyards and Data-Driven Engagement
UA92’s new prospectus experience is a game-changer in higher education marketing. Prospective students attending open days or recruitment fairs now receive personalised branded lanyards, each featuring a QR code that links to UA92’s stunning new online prospectus. This QR code does more than provide access—it activates Walled Garden Mode, capturing valuable lead data before delivering the content. Thanks to Prospectus Plus’ Zapier add-on, all captured data is seamlessly transferred into UA92’s CRM system in real time, ensuring smooth follow-ups and tailored communications.
The prospectus itself is an elegant digital solution, offering a sleek, modern design that allows for quick updates by staff, ensuring all content is current and relevant. This adaptability is crucial for UA92, as it aligns with their commitment to delivering timely, personalised information to each prospective student.
The Results: Increased Engagement and Conversion
The impact of this new digital-first approach has been nothing short of remarkable. By adopting their new approach and using Advisor Mode at the UCAS Discovery event in Manchester, UA92 achieved a +151% increase in engagement compared to the previous year. Advisor Mode allowed the team to help students create personalised prospectuses on the spot, with instant follow-up through email—enhancing both the student experience and the university’s ability to capture data early.
Furthermore, Walled Garden Mode has supported the transformation of UA92’s lead generation efforts. With a conversion rate of over 33%*, UA92 has demonstrated the power of integrating a personalised, digital prospectus with real-time data capture, significantly outperforming their previous strategies.
Leading the Way in Digital Transformation
Their innovative approach proves that the traditional prospectus isn’t dead – it’s evolving, and UA92 is at the forefront of this revolution.
UA92’s partnership with Prospectus Plus is a prime example of how a forward-thinking institution can lead the way in digital transformation within the higher education sector. By embracing personalisation, real-time data integration, and a bold, digital-first prospectus strategy, UA92 has not only enhanced prospective student engagement but also positioned themselves as pioneers in the future of university marketing.
* Based on all visitor data to date as of September 2024
“Partnering with Prospectus Plus has completely transformed how we connect with prospective students. The personalised, digital prospectus not only reflects our innovative ethos but has delivered measurable results. We’ve seen a huge boost in engagement and lead generation, and it’s now an integral part of our recruitment strategy.”
Stacey Anderson, Director of Marketing, UA92
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