Insight

Addressing the digital divide for digital prospectuses

“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…

Ikea ditches print brochures for a digital era

For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.

After nearly 50 years, Argos pivots away from the printed catalogue

Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? I must admit, it’s been a few years since I shopped at Argos or even thought about picking up a catalogue (which probably speaks…