But do you still need something for parents?

In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?

At Prospectus Plus, we’ve delved into the question around Parents needs for early cycle information, seeking a balance between innovation and tradition.

A full-body view of an older parent character looking at a mobile phone, styled in a vintage 1930s animation aesthetic

The Digital Preference: More than Just a Trend

The move towards digital-first communications is not merely a fad; it’s a reflection of changing times. A study by Eastern Colleges Group surveyed a diverse group – parents, advisors, and students – asking a simple yet crucial question: “What is more useful, a digital-based prospectus, or a printed one?” Surprisingly (or perhaps not so), a significant 73% expressed a preference for digital formats.

This data isn’t just numbers on a page; it’s indicative of a broader shift. Parents, much like the rest of society, are increasingly living in a digital-first world. They seek convenience, relevance, and immediacy in the information they consume – qualities that digital prospectuses can deliver effectively.

Digital-First, Not Digital-Only

At Prospectus Plus, we champion a digital-first approach, but this doesn’t imply exclusivity. We believe in providing choices. Our mission is to challenge the status quo, offering an enhanced alternative to traditional methods, not to eliminate them.

The digital prospectus serves as a primary tool for information dissemination. It’s sustainable, cost-effective, and flexible. But we understand the unique value that printed materials can still hold in certain contexts. It’s about elevating the standard of choice in today’s era, making sure it caters to diverse preferences, including those of parents.

A Balance of Innovation and Tradition

The shift towards digital prospectuses aligns with the evolving preferences of parents and other stakeholders. At Prospectus Plus, we’re not just creating digital alternatives; we’re redefining the norms of educational communication. Our goal is to offer solutions that resonate with everyone involved – students, advisors, and yes, parents too.

We’re here to enhance, not to limit – providing a platform that respects tradition while embracing innovation. The future of educational prospectuses is digital, but it’s also inclusive, versatile, and mindful of varied preferences.

Nathan Monk
Nathan Monk

I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges.

I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.

Articles: 10

Leave a Reply

Your email address will not be published. Required fields are marked *