If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options.
Hardly the same appeal, right?
And yet, this is the experience of navigating the traditional university prospectus.
Back in 2012 we helped a university client design and produce a printed prospectus. We were asked as part of the project to provide a PDF version of the design file to be made available as a download on the…
People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.
Flippy PDFs are not better than normal PDFs. They might actually be worse.
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.
