People have been finding excuses not to do a digital prospectus for years. If you’re looking for an excuse not to put any real effort into a digital prospectus, then we’ve got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.

Most of these excuses sound totally believable too. So long as your stakeholders don’t scratch beneath the surface, you’re golden! Follow these tips, and you can probably just get away with uploading a PDF.

I can’t believe that these soundbites are still doing the rounds. The bias in the ’research’ that I see to justify these excuses is astounding. I mean it’s no shocker that research commissioned by a print-house states that “there’s still demand for print”.

And yeah, I get that I’m doing the same thing. Shocker: Person selling digital, says digital is worth investing in. But come one, I’ve got a pretty good point, right?

What brands does anyone still interact with print-first anymore. Screw-fix? SCREWFIX? Is that who you want to align yourself with? (No shade Screw-fix, but you’re just not hitting a cool brand list anytime soon. Hit us up if you wanna change that.)

But, these excuses will work. You can continue to roll these off in senior leadership teams, and you’ll get a ton of approving nods. But one day, someones gonna notice what we’ve been pointing out. And by that time, you’ll be on the back-foot.

Nathan Monk
Nathan Monk

I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges.

I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.

Articles: 6

Leave a Reply

Your email address will not be published. Required fields are marked *