Elliott Barnicle

Lead Designer

Articles: 10

Case Studies

Prospectus Plus helps WVR see unprecedented applications success

Prospectus Plus has helped WVR College to reinvigorate their early-cycle marketing efforts. The digital-first approach to their prospectus ensures content is always up-to-date. Engagement and application rates are at unprecedented levels.

Opinions

A Prospectus Shouldn’t Have to Cost the Earth

If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.

Opinions

The Battle for Attention: Digital Prospectuses vs. Household Brands

Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options. Hardly the same appeal, right? And yet, this is the experience of navigating the traditional university prospectus.

Insight

But do you still need something for parents?

In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?

Opinions

Excuses

People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.

Case Studies

The University of Essex Digital Prospectus: A Successful Transition to Digital

The University of Essex is a leading UK-based institution known for its innovative teaching and research. The university offers a wide range of undergraduate and postgraduate courses across three campuses and has a diverse student population from over 130 countries. In line with its commitment to innovation, the university decided to launch a digital prospectus alongside its printed version.

Case Studies

The University of Gloucestershire Digital Prospectus

In this article, I pose the question "What is a digital prospectus?" And look at how we created sustainable and measurable success for the University of Gloucestershire, with radical changes to the traditional format.

Case Studies

The CAO Handbook

The Central Applications Office (CAO), the organization responsible for processing applications for undergraduate courses at Irish Higher Education Institutions, was in search of a digital prospectus solution that would make their handbook more accessible on mobile devices. Through their research,…

Insight

Addressing the digital divide for digital prospectuses

“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…

Insight

Ikea ditches print brochures for a digital era

For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.