If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options.
Hardly the same appeal, right?
And yet, this is the experience of navigating the traditional university prospectus.
In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?
People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.
The University of Essex is a leading UK-based institution known for its innovative teaching and research. The university offers a wide range of undergraduate and postgraduate courses across three campuses and has a diverse student population from over 130 countries. In line with its commitment to innovation, the university decided to launch a digital prospectus alongside its printed version.
In this article, I pose the question "What is a digital prospectus?" And look at how we created sustainable and measurable success for the University of Gloucestershire, with radical changes to the traditional format.
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.