Nathan Monk

Nathan Monk

I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges. I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.

The Battle for Attention: Digital Prospectuses vs. Household Brands

Imagine you've just been handed a copy of George Orwell's classic novel 'Animal Farm'. You anticipate the enthralling allegorical tale, but instead, you flip open the cover to be confronted with hundreds of pages detailing university course options. Hardly the same appeal, right? And yet, this is the experience of navigating the traditional university prospectus.

But do you still need something for parents?

In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?

Excuses

People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.

The University of Essex Digital Prospectus: A Successful Transition to Digital

The University of Essex is a leading UK-based institution known for its innovative teaching and research. The university offers a wide range of undergraduate and postgraduate courses across three campuses and has a diverse student population from over 130 countries. In line with its commitment to innovation, the university decided to launch a digital prospectus alongside its printed version.

The CAO Handbook

The Central Applications Office (CAO), the organization responsible for processing applications for undergraduate courses at Irish Higher Education Institutions, was in search of a digital prospectus solution that would make their handbook more accessible on mobile devices. Through their research,…

Addressing the digital divide for digital prospectuses

“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…