Insights & Opinions

Illustrated conference scene in a warm industrial venue, showing a speaker presenting beside a glowing upward-trending graph while audience members watch from the foreground. Golden sunlight streams through tall windows, creating a cinematic editorial atmosphere with soft shadows and layered depth.

MediaMapper Report 2026 Analysis: You Won the Attention. Now What?

In 2026, SMRS gave Prospectus Plus an exclusive sneak peek at their annual MediaMapper report. Our analysis discovered an opportunity hiding in plain sight.

Prospectus Plus vs. Artificial Intelligence (AI)

Artificial Intelligence (AI) is turning university research into an anonymous experience. If students rely on AI, you lose control of your brand messaging, accuracy, and crucially... capture zero leads or data. Should you let AI dictate your recruitment journey?

A photo of many prospectuses, stacked on top of one another

We Ordered 57 University Prospectuses, Here’s What We Found (2025 Edition)

Choice is up, personalisation is not. PDFs are everywhere. Expectations are unmet. Here's how the sector can close the gap in one cycle...

A young man and woman stand among towering stacks of printed prospectuses in a library, with the woman focused on a glowing tablet while the man looks on with folded arms.

Prospectus Plus vs. Printed Prospectuses

Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.

A young man in a grey hoodie holds an open book while standing in front of a red-brick university building, with people walking in the background.

10 Surprising Truths About Prospectuses in Colleges, Backed by New Research

Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.

A developer in a hoodie sits at a cluttered desk with dual monitors and sticky notes, resting his head in his hand with a tired expression under the glow of a desk lamp.

Prospectus Plus vs. A Bespoke Digital Prospectus

Building a bespoke digital prospectus promises total control... but often brings total chaos. High costs, delays, endless requests, and maintenance headaches. Find out how to deliver a sector-ready solution without the pain of custom development.