Some institutions are ditching prospectuses entirely. Maybe they assume students will just use the website. Maybe they think open days and social media will do all the heavy lifting. Maybe they’ve decided a prospectus is just another marketing expense they can cut. It’s a bold move… but is it the right one?
If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
With a typical length of 150-200 pages, the prospectus is comparable to many classic novels. But in today's digital-first world, can universities realistically expect to command this level of attention from their audience?
In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?
Back in 2012 we helped a university client design and produce a printed prospectus. We were asked as part of the project to provide a PDF version of the design file to be made available as a download on the…
People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.