A digital prospectus should be more than just a flipbook PDF. While platforms like Issuu offer a visually appealing PDF conversion, they lack the interactivity, personalisation, and tracking capabilities of solutions like Prospectus Plus, which are better suited for today's mobile-first audience.
“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.
Flippy PDFs are not better than normal PDFs. They might actually be worse.
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.