The State of FE Prospectuses

We’re teaming up with the College Marketing Network to launch The State of the Prospectus, a sector-wide research project uncovering the real impact, challenges, and future of prospectuses in UK FE.

We’re teaming up with the College Marketing Network to launch The State of the Prospectus, a sector-wide research project uncovering the real impact, challenges, and future of prospectuses in UK FE.

We partnered with UCAS to analyse 330+ student touchpoints around Discovery events. The Prism Report uncovers what drives engagement and why traditional approaches are losing impact, drawing on surveys, follow-ups, and in-depth interviews.

Some institutions are ditching prospectuses entirely. Maybe they assume students will just use the website. Maybe they think open days and social media will do all the heavy lifting. Maybe they’ve decided a prospectus is just another marketing expense they can cut. It’s a bold move… but is it the right one?

As the first FE group in the UK to fully implement a digital prospectus, EEG is now positioned as a leader in sustainability and digital innovation in education. The group’s partnership with Prospectus Plus allowed it to reduce its environmental…

UA92 has transformed student recruitment with a personalised, digital-first prospectus. Partnering with Prospectus Plus, they saw a +151% boost in engagement and a 33% lead conversion rate. Discover how UA92 is leading the future of university marketing in this case study!

Prospectus Plus has helped WVR College to reinvigorate their early-cycle marketing efforts. The digital-first approach to their prospectus ensures content is always up-to-date. Engagement and application rates are at unprecedented levels.

If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.

With a typical length of 150-200 pages, the prospectus is comparable to many classic novels. But in today's digital-first world, can universities realistically expect to command this level of attention from their audience?

In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?

Back in 2012 we helped a university client design and produce a printed prospectus. We were asked as part of the project to provide a PDF version of the design file to be made available as a download on the…