Prospectus Plus vs. No Prospectus

A student with a backpack holds a phone with a concerned expression, standing outside a university building with a clock tower.

Some institutions are ditching prospectuses entirely. Maybe they assume students will just use the website. Maybe they think open days and social media will do all the heavy lifting. Maybe they’ve decided a prospectus is just another marketing expense they can cut. It’s a bold move… but is it the right one?

Excuses

A young man with a worried expression gestures while speaking to an older man in a suit during a meeting, with a laptop, notebooks, and coffee mugs on the table between them.

People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.