The University of Essex is a leading UK-based institution known for its innovative teaching and research. The university offers a wide range of undergraduate and postgraduate courses across three campuses and has a diverse student population from over 130 countries. In line with its commitment to innovation, the university decided to launch a digital prospectus alongside its printed version.
In this article, I pose the question "What is a digital prospectus?" And look at how we created sustainable and measurable success for the University of Gloucestershire, with radical changes to the traditional format.
The Central Applications Office (CAO), the organization responsible for processing applications for undergraduate courses at Irish Higher Education Institutions, was in search of a digital prospectus solution that would make their handbook more accessible on mobile devices. Through their research,…
“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.
Flippy PDFs are not better than normal PDFs. They might actually be worse.
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.