Nathan Monk

I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges. I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.

Articles: 13

Insight

Addressing the digital divide for digital prospectuses

“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…

Insight

After nearly 50 years, Argos pivots away from the printed catalogue

Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.

Opinions

Print isn’t dead, but it is misused

Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.