Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.
Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.
What began as a sustainability and efficiency initiative evolved into a broader digital transformation – one that moved ownership of the prospectus between departments for the first time in institutional memory.
We spoke with Bethan Evans (Marketing Executive at Coleg Gwent) to see how Coleg Gwent is redefining the role of the prospectus, and using it to compete smarter.
Most colleges wait until the end of a website project to think about the prospectus. Leyton Sixth Form College did the opposite - and it changed everything!
Building a bespoke digital prospectus promises total control... but often brings total chaos. High costs, delays, endless requests, and maintenance headaches. Find out how to deliver a sector-ready solution without the pain of custom development.
UniTasterDays switched to Prospectus Plus for a high-quality, accessible digital guide—eliminating PDFs, boosting flexibility, and simplifying content.
We’re teaming up with the College Marketing Network to launch The State of the Prospectus, a sector-wide research project uncovering the real impact, challenges, and future of prospectuses in UK FE.
We partnered with UCAS to analyse 330+ student touchpoints around Discovery events. The Prism Report uncovers what drives engagement and why traditional approaches are losing impact, drawing on surveys, follow-ups, and in-depth interviews.
Some institutions are ditching prospectuses entirely. Maybe they assume students will just use the website. Maybe they think open days and social media will do all the heavy lifting. Maybe they’ve decided a prospectus is just another marketing expense they can cut. It’s a bold move… but is it the right one?