Prospectus Plus partnered with the College Marketing Network to survey 26 colleges across the UK, exploring their current prospectus habits and strategies. The findings not only challenged prevailing assumptions but revealed significant gaps between perception and reality, particularly around sustainability, cost-effectiveness, and engagement measurement.
If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
With a typical length of 150-200 pages, the prospectus is comparable to many classic novels. But in today's digital-first world, can universities realistically expect to command this level of attention from their audience?
In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?
Back in 2012 we helped a university client design and produce a printed prospectus. We were asked as part of the project to provide a PDF version of the design file to be made available as a download on the…
People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.