If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.
With a typical length of 150-200 pages, the prospectus is comparable to many classic novels. But in today's digital-first world, can universities realistically expect to command this level of attention from their audience?
Back in 2012 we helped a university client design and produce a printed prospectus. We were asked as part of the project to provide a PDF version of the design file to be made available as a download on the…
People have been finding excuses not to do a digital prospectus for years. If you're looking for an excuse not to put any real effort into a digital prospectus, then we've got your back. We’ve collected the most common excuses for avoiding a switch to a digital-first prospectus right here.
Flippy PDFs are not better than normal PDFs. They might actually be worse.
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.