Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.
Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.
Building a bespoke digital prospectus promises total control... but often brings total chaos. High costs, delays, endless requests, and maintenance headaches. Find out how to deliver a sector-ready solution without the pain of custom development.
We partnered with UCAS to analyse 330+ student touchpoints around Discovery events. The Prism Report uncovers what drives engagement and why traditional approaches are losing impact, drawing on surveys, follow-ups, and in-depth interviews.
Building your own bespoke digital prospectus sounds like total control, but more often than not, it turns into total chaos. Some institutions are ditching prospectuses entirely. It’s a bold move... but is it the right one?
If you're still relying on paper prospectuses and one-size-fits-all engagement to foster meaningful relationships with prospective students, you're missing out—on applications, student engagement, and your duty to the planet.