Prospectus Plus partnered with the College Marketing Network to survey 26 colleges across the UK, exploring their current prospectus habits and strategies. The findings not only challenged prevailing assumptions but revealed significant gaps between perception and reality, particularly around sustainability, cost-effectiveness, and engagement measurement.
We’ve partnered with UCAS to dig into how students engage with universities before, during, and after the UCAS Discovery events. The Prism Report is built on over 330 student touchpoints, including on-the-day surveys, follow-up questionnaires, and in-depth interviews. The findings reveal not just what works, but also why many traditional approaches are losing impact.
In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?
“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.