Ikea ditches print brochures for a digital era
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.
Insights & Opinions
A flipbook PDF is not a digital prospectus
Flippy PDFs are not better than normal PDFs. They might actually be worse.
After nearly 50 years, Argos pivots away from the printed catalogue
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.
Print isn’t dead, but it is misused
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.