A flipbook PDF is not a digital prospectus
Flippy PDFs are not better than normal PDFs. They might actually be worse.
Insights & Opinions
After nearly 50 years, Argos pivots away from the printed catalogue
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.
Print isn’t dead, but it is misused
Print is great - at the right time and right place. But at the beginning of the recruitment cycle, it's neither of those things.