Why Leyton Sixth Form College Built the Prospectus…
Before their Website
Most colleges wait until the end of a website project to think about the prospectus. Leyton Sixth Form College did the opposite – and it changed everything!
By starting with Prospectus Plus, Leyton Sixth Form College not only redefined how their course content worked, they redesigned how their entire digital experience worked.
In this case study, we spoke to Mickella Nikoi, Marketing and Communications Manager, Leyton Sixth Form College about her journey with Prospectus Plus, and accidentally going fully digital in the process.
When Mickella joined Leyton College as Marketing and Communications Manager in August 2023, the brief was clear: modernise the college’s marketing, with a new website at the heart of that effort.
The prospectus? That wasn’t part of the original plan.
The Prospectus-First Approach
Traditionally, prospectuses can be a bit of an afterthought, following website redesign and branding projects.
At Leyton, the reverse happened.
And it worked.
Mickella knew that she had to generate leads at the top of the funnel. And after seeing the data capture tools in Prospectus Plus, she started to design her digital eco-system around them.
Working with a new web agency and the team at Prospectus Plus, Mickella and the team, planned a restructure to their entire digital ecosystem:
- The new website would act as a shop window, showcasing subject areas in a simple, accessible way.
- Prospectus Plus would take over the heavy lifting—housing detailed course content, capturing leads, and generating personalised prospectuses.
Despite the novelty of the approach, integration was fast and friction-free.
“We weren’t duplicating course info anymore. The website became a teaser. The prospectus became the content hub. We had one joint call where everything clicked. Within weeks, we had a working integration.”
What began as a content reorganisation quickly evolved into a strategic rethink. Every decision, from course structure to user journey, was influenced by how well it would integrate with the digital prospectus.
From there, it was easy to redirect course-level clicks on the website into the prospectus flow. This meant that every serious course explorer became a trackable lead—with analytics, follow-up capability, and insight into their interests.
Accidental Digital-Only
And No One Missed Print
Initially, Leyton planned to offer both print and digital options. But, as Mickella puts it:
“The print just didn’t happen. And honestly? No one complained.”
Instead of brochures, the college produced cards with QR codes linking to Prospectus Plus. Students scanned them at roadshows and open days. Parents browsed on mobile. The weighty stacks of unused booklets? Gone.
Better yet, every interaction became measurable.
“After every roadshow, I get a spike in notifications. That never happened before. We actually know it’s working now.”
The switch to Prospectus Plus also influenced internal workflows. Teams no longer had to create separate open day flyers for each department. Instead, a single QR-linked subject card led to a page that could be updated at any time.
And perhaps most importantly, the prospectus became the engine, not the appendix.
No Pushback, Just Buy-In
Most surprisingly, Mickella didn’t have to fight for this shift:
“Even colleagues who’ve been here 20+ years embraced it. People were ready for change—they just needed a smart, functional solution. Prospectus Plus was it.”
Senior leaders approved the change quickly, recognising that integrating systems was more valuable than managing multiple disconnected platforms.
“I think a lot of colleges wait until everything else is done to think about the prospectus. But actually, this is the bit that sets the tone for everything else. It can lead your content. Your structure. Even your brand. I’d absolutely recommend starting here.”
Mickella Nikoi, Marketing and Communications Manager, Leyton Sixth Form College
Results That Exceeded Expectations
In their first year with Prospectus Plus, Leyton Sixth Form College saw:
- 400+ unique personalised prospectuses created
- Repeat engagement from high-intent users, with some returning 30+ times!
- Improved data-driven comms, with follow-ups tied to user interests
- Real-time updates to course content, with zero reprinting
- Operational savings by eliminating course flyers and reducing event prep