Matt Lees

Matt Lees

Co-founder at SMILE and Prospectus Plus.

Prospectus Plus vs. No Prospectus

Some institutions are ditching prospectuses entirely. Maybe they assume students will just use the website. Maybe they think open days and social media will do all the heavy lifting. Maybe they’ve decided a prospectus is just another marketing expense they can cut. It’s a bold move… but is it the right one?