Ikea ditches print brochures for a digital era
For 70 years, Ikea produced a printed brochure featuring the mega furniture store’s catalogue of products. Then, it went digital.
Insight
After nearly 50 years, Argos pivots away from the printed catalogue
Did you know that Argos no longer prints a catalogue, and hasn’t done so since 2020? What puzzles me is how the prospectus has slipped under the radar and managed to remain largely unchanged for half a century.