Insight

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MediaMapper Report 2026 Analysis: You Won the Attention. Now What?

In 2026, SMRS gave Prospectus Plus an exclusive sneak peek at their annual MediaMapper report. Our analysis discovered an opportunity hiding in plain sight.

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We Ordered 57 University Prospectuses, Here’s What We Found (2025 Edition)

Choice is up, personalisation is not. PDFs are everywhere. Expectations are unmet. Here's how the sector can close the gap in one cycle...

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10 Surprising Truths About Prospectuses in Colleges, Backed by New Research

Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.

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The Prism Report: What Students Really Want from University Recruitment

We partnered with UCAS to analyse 330+ student touchpoints around Discovery events. The Prism Report uncovers what drives engagement and why traditional approaches are losing impact, drawing on surveys, follow-ups, and in-depth interviews.

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But do you still need something for parents?

In an era where digital transformation is not just a trend but a necessity, the question often arises: Does this shift towards digitalisation align with the preferences of all stakeholders in the education sector, including parents?

A young woman sits on library steps reading a book, with a backpack and stacked books beside her, while a group of people talk inside the library visible through the window behind her.

Addressing the digital divide for digital prospectuses

“For Gen Z, technology is another limb. Truly digitally native, more so than Millennials, this cohort carry smartphones as an extension of their hands, and are tech-fluent in a very unique way”. Source: UCAS Lifestyle Report 93% of all households…