Artificial Intelligence (AI) is turning university research into an anonymous experience. If students rely on AI, you lose control of your brand messaging, accuracy, and crucially... capture zero leads or data. Should you let AI dictate your recruitment journey?
Choice is up, personalisation is not. PDFs are everywhere. Expectations are unmet. Here's how the sector can close the gap in one cycle...
Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.
Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.
Building a bespoke digital prospectus promises total control... but often brings total chaos. High costs, delays, endless requests, and maintenance headaches. Find out how to deliver a sector-ready solution without the pain of custom development.
We partnered with UCAS to analyse 330+ student touchpoints around Discovery events. The Prism Report uncovers what drives engagement and why traditional approaches are losing impact, drawing on surveys, follow-ups, and in-depth interviews.