Prospectus+ has agreed a three-year Headline Partnership with The College Marketing Network (CMN), building on several years of collaboration around research, events and insight for the Further Education sector.
In 2026, SMRS gave Prospectus Plus an exclusive sneak peek at their annual MediaMapper report. Our analysis discovered an opportunity hiding in plain sight.
Artificial Intelligence (AI) is turning university research into an anonymous experience. If students rely on AI, you lose control of your brand messaging, accuracy, and crucially... capture zero leads or data. Should you let AI dictate your recruitment journey?
Choice is up, personalisation is not. PDFs are everywhere. Expectations are unmet. Here's how the sector can close the gap in one cycle...
Once upon-a-time, 100-page printed prospectuses were the gold standard of recruitment. A glossy way to showcase courses and campuses. Today, student expectations and engagement have shifted, and the landscape looks very different.
Prospectus Plus and the College Marketing Network surveyed 26 UK colleges, uncovering gaps between perception and reality in prospectus use, especially around sustainability, cost-effectiveness, and how engagement is measured.